Privacy Policy

Who we are

Clique ("we," "us," or "our") is a mobile application that helps friend groups stay connected privately. This Privacy Policy explains how we collect, use, and protect your information when you use the Clique app or visit cliqueapp.social.

Questions? Contact us at support@cliqueapp.social.

The short version

We don't sell your data. We don't use an algorithm to curate your experience. Clique exists to connect you with the people you care about — that's it.

Information we collect

We collect information you provide directly:

• Account information — name, email address, and profile photo when you sign up
• Content you create — messages, photos, and other content you share within groups
• Group information — the groups you create or join, and their members
• School email — if you verify a school email (such as a wisc.edu address), the address and the school it belongs to. Your profile shows only the school, never the address, and you can hide the school in Settings.
• Invites — if you join with an invite code, who invited you
• Waitlist — if you join a waitlist, your email address, your school, and whether you asked for email updates

We also collect limited technical information automatically:

• Device type and operating system version
• App usage and crash data

How we use your information

We use your information to:

• Provide and maintain the Clique app
• Allow you to communicate with your groups
• Send transactional notifications (e.g., new messages in your groups)
• Email a one-time code to a school email you ask to verify, and confirm the address is yours
• Email you about Clique opening at your school, only if you asked for updates. Every such email has an unsubscribe link.
• Diagnose bugs and improve app performance
• Respond to your support requests

We do not sell your personal information. We do not use your information for advertising. We do not use your data to train AI models.

Firebase and third-party services

Clique uses Google Firebase to power its backend, including authentication, database storage, and crash reporting. Firebase may collect and process data in accordance with Google's Privacy Policy.

Emails from Clique, such as school verification codes, are sent through Postmark, which receives the address and the email's content to deliver it. Postmark is part of ActiveCampaign and handles that data under ActiveCampaign's Privacy Policy.

Usage analytics

The Clique apps use Google Analytics for Firebase to understand how the app is used, for example how many people come back after their first week, or how often an invite is sent. It records app events (such as opening the app, publishing a post, or following someone) along with general device information like the device model, operating system, app version, and approximate country.

Analytics never includes the content of your messages, captions, photos, or anything else you type, and it is not linked to your account or username. Clique does not use your device's advertising identifier, and analytics data is never used for advertising.

Data storage and security

Your data is stored on Firebase servers in the United States. We use industry-standard security measures to protect your information, but no method of transmission over the internet is 100% secure.

We retain your data for as long as your account is active. When you delete your account, we delete your personal information within 30 days.

Your rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your account and associated data
• Object to or restrict certain processing
• Receive a copy of your data in a portable format

To exercise any of these rights, email us at support@cliqueapp.social. We'll respond within 30 days.

Children's privacy

Clique is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Changes to this policy

We may update this Privacy Policy from time to time. We'll notify you of significant changes by updating the date at the top of this page and, where appropriate, through the app. Continued use of Clique after changes constitutes your acceptance of the updated policy.